MIMA - Live Blogging: Internet Marketing Toolbox - Moderator: Matt Wilson Panelists: Loren Gutt, Samantha Hensch, Jeff Nordeen, Ward Tongen

Waiting for the final session of the day to start. I'm actually a seed for this demonstration. We'll be looking at Mindmeister where I'll be editing a mind map from my seat and Ward Tongen will be logged in showing how what I do instantly changes on his screen and the visual cues to see the changes.

Ok, so I almost got pulled into the presentation, I guess their computer wasn't working correctly and they almost need mine. Looks like they got things under control now, so I'm free to continue blogging.

So the presenter doesn't have Internet access, HA HA, I do!

Here we go, Happy hour is next. Open discussion of tools.

Sponsor's on stage from ePrize.

Loran's on now from ShopNBC based out of Egan, MN.

• QuantCast.com - demographic data. Audience reports from thousands of websites. All you have to do is enter the web address and you get the data, along with simalar competing websites.
• Compete.com - compiles similar data to quantcast with a more authoritative reporting. Measure data from campaigns.

Ward's on now from Medtronic based out of Fridley, MN.

Doesn't look like the Internet is working for the presenters, I've been volunteered to demo Mindmeister later in the presentation.

• Eat the Dog Food. Ward's describing what that means. Not using client side software.
• Back to Linkedin - how you can add your photo.
• Del.icio.us - Mima 2007

Jeff's on stage from Ciceron.

Vikes vs. Pack reference and how the Vikes got beat up. GO PACKERS!!

Jeff wanted to discuss the same things as Loran, so he's talking about normal SEO stuff. Although memory presevation was a key word a company wanted to be number one for when they sold scrap booking materials.

Samantha's on stage from Fingernut - Email Tools

Surveymonkey or Zoomerang - Host survey's for you and allow you do download your data and use that for segmentation. Surveymonkey is $200 per year for unlimited everything!

Open Forum:

Lets hear about the tools from the audience.

• WooFoo - another surveymonkey type survey tool, that allows you to download the code and host it anywhere you'd like. Embed the code anywhere.
• Del.icio.us -
• Techcrunch -
• Ning - clone websites that are similar in functionality to myspace. Very cool!! Showed a demo of cobra.com - pgatourpartnerscobrs.ning.com.
• Spyfu - Gives you all keywords competitors are buying. Showing negative keywords their buying.
• MediaWiki -
  
• TWiki -
  
• SEODigger.com - reverse lookup for organic results.
• Freshbooks.com - links into Basecamp for Project management, invoicing, and you can have your contractor clock in
• livestats.com -
• MailChimp -
  
• SiteVista -
• PewInternet.com
• Browsershots.com
  

MIMA - Live Blogging: Advergaming: Architecting F-U-N Online - Bret Hummel

So Bret's from Ham in the Fridge based in Minneapolis. I guess he wants to own his own sandwich shop someday.

They build online games for clients, including Comedy Central's Adult Swim.

Games should be fun and can be viral and sticky. Create products where the people while laugh and talk about you around the water cooler. You can't really evaluate fun until your 75% into the process.

Plan for flexibility and make adjustments on the fly.

I know our MiniMed division of Medtronic has some games that have been created for kids with diabetes. I haven't seen these, so I can't comment how how Fun they are.

Identify the dials, user controls (keyboard & mouse), point systems for leaderboards, things that assist the player, things that work against the player, game over.

Do you have 5 minutes to kill yourself? That would suck, don't think I'd want to play that game. Not too much of a laugh from the audience regarding that, but I thought it was really funny. 5 minutes to kill yourself.

Examples, showing a game from Cartoon Network.

One Squirrelly Squarial. One big gaming screen. Bret's son (Cole) is playing the game. Referring to the dials and both the things that are working for and against the player.

Demonstrating how when you change the controls the game changes.

MIMA - Live Blogging: Pimp My Reports - Bret Busse

Back on-line at the first mini session.

Brett takes the stage, has difficulty with the mic...fixed now.

Loosing my battery, I'll have to finish this when I get juiced.

I got power, and in another session, I'll follow-up with this post tonight.

MIMA - Live Blogging: Unconventional Collaboration - Jason Fried

Jason takes the stage.

Ideas about teams and collaboration based on experiences at 37signals.

Jason's identifying all of the ways people have criticized the ideas 37signals had about teams and collaboration.

Most of the topics are on par with Getting Real.

Red Flags - raised by people who work close to one another and occur more on large projects. These words make a project go bad, late, over budget. 4 letter words that can be red flags:

• Need
• Can't
• Easy
• Just
• Only
• Fast

Work is optional. Need kills the option of debate.

Team size should be small, 2 is good, if you need more then your doing to much. Keeping a team small means your doing the important things first. Works expands to fill the time available.

Collaboration is Communication - Keep your team apart. Jason's talking about bringing David to Chicago and how that was bad for production. Interruption is the enemy of production. Comparing R.E.M. sleep to production. When you in the Zone is R.E.M. work. Less interruption leads to more R.E.M work and more production.

Doing things in the work place like different hours, working from home, not talking after 1pm. Stay away from one another. Use passive collaboration to get things done vs active collaboration.

Get rid of the "Open" floor plan.

Meetings are toxic. Meetings are Costly. Number of people times time of meeting equal total loss of time for productivity. All meetings are optional. Meetings break-up the day and create small work times which can't be very productive. Not enough time to get into the Zone. Make your meeting attendees stand during the meeting, the get anxious and get done faster. Avoid meetings by making very smaller decisions. Judo. Progress helps moral. Small decisions are easier to fix than large decisions.

MIMA - Live Blogging: Lunch

Yummy...and free prizes.

MIMA - Live Blogging: Evolving your SEO Efforts - Lance Loveday

Our friend Kate from Team Vantage takes the stage, introduces Lance Loveday.

Lance has 7 month old twins. I have twins too, they'll be 2 at the end of this month.

Lance is very impressed with the event and jokes about his CA peeps saying have fun presenting to the two people in MN. He's from Closed Loop Marketing.

Lance has a new book coming out and jokes about the book finishing event his wife is holding.

Either get in front of more people or improve your effectiveness. Philosophy!

Comparing search engine results pages. Lance is impressed with Ask and claims they may be the leader in search result page design.

"All content should be created with findability in mind".

Getting listed in the organic search results makes up for 70% of web traffic and "is freakin' huge". If your not on the first page, 62% will miss your site.

SEO is Keyword Research, On-Site Optimization, and Off-Site Optimization (Link Popularity).

For web 2.0 - maximize online visibility of all content and integrate with social media, blogging, and conversational marketing.

One video per page, embed video in page, add content to page, maintain unique URL. YouTube is the model. Optimze metadata and embed keywords in in file name.

Some of these also go for images.

Blog SEO. Here's a topic I want to hear, duh!

• Incorporate targeted keywords into Title and Meta Tags.
• Make it easy for readers to subscribe to your feeds. Include the RSS feed buttons.
• Claim your Blog in Technorati
• Offer email-based subscriptions
• Notify the blog search engines each time you post (Ping): http://pingomatic.com/

For individual blog posts:

• Optimize the page title for the post, it doesn't have to page the post title
• Use readable URLs
• Use Tags and Categories
• Check out Stephen Spencer

So in the time of this posting, I've claimed my blog on Technorati and sent a ping.

Lance is going over News Posts and Press Releases. And now onto RSS feeds. Add an image feed in your RSS so your logo shows up in the RSS reader, easy way to spread your brand. Only show 20 posts, use unique headlines, add your full post to the RSS, not just the summary so people don't have to cliock through to read the whole story, enable auto discovery, validate your feeds - http://feedvalidator.org.

Questions: Ward Tongen, from Medtronic - Looking for Cheap Medical Devices - How do you way SEO 1.0 to SEO 2.0 to get traffic and conversions?

Answer: 70% - 80% focus on the SEO 1.0 and build a good foundation for SEO 2.0 so when RSS really ramps up, your ready to go.

MIMA - Live Blogging: Email as a Digital Dialogue Vehicle - Jeanniey Mullen

First break out session: Email, part of my job as an Interactive Marketer.

A few words from our sponsor EatonGolden.

Jeanniey takes the stage, founder of Email Experience Council.

Email - The Digital Dialogue Powerhouse.

Email role in 2.0 is to invite and engage people to take action. One element ties all 2.0 and 3.0 experiences to the user, their email. Email will be a digital repository, or profile which can be used for marketing.

Email is part our lives 50 million people have checked their email 5 times already today. 23 Trillion emails will be sent this year. Not including mobile messaging. Email is the backbone of online dialogue.

Showing video of Cube News from Youtube: Cube News 1: Email Call - Funny Stuff.
Showing BeRelevant! Blog. I already subscribe to this. Cool to see - originates from Belgium.
Next video is Bush "I don't email" from Youtube. Saying he doesn't use email because he would be accountable for what is said. Jeanniey says that's the old way of thinking that we should be engaging with our customers and use email to drive dialogue.

Next video is [One Bank] Bank of America - One (U2 Cover).

These all dealt with how people are using email, their sending links, videos, etc. to their friends, co-workers, and family, telling them "You've got to see this!"

For every $1 per email on your opt-in file, you'll get $4 back. Email as an integrated part of a campaign is far more successful then just sending an email newsletter. Opt-in email address spend an average of $100 more than non-opt-ins.

Email is a dialogue and can be really cool when integrated with other channels. It also allows you to start a new dialogue with other people (forward to a friend).

Inserting dynamic content and images in the email sent to them based on their search key words increases the emails effectiveness by 600%! That's a new idea I haven't heard about. Using their Key words to dynamically change the email content. I've only heard and seen the web site content to be changed.

Use your web analytics for email success rate in addition to using the email open, click through rates.

Email is being used as a dialogue for social networks, facebook, linkedin, etc.

80% of all Hotmail readers plan for the weekend Wednesday after 6pm, new topic begins Sat. after noon. Behavior Targeting. This type of data is available from the other big email houses.

Add view on a mobile device at the top of your email in addition to read this on the web. Track your mobile users.

• Say goodbye to your design best practices for how your email looks inside the inbox.
• Meet the IT guys outside and "duke" it out! - Add an opt-in option on EVERY web property.
• Bribe your media planners/buyers to include an opt-in on all forms of media.
• Get a stiff drink - erase your pre-disposition to email as a direct marketing or relationship driving vehicle.
  

The Break Up

Jeanniey Predicts by 2009, 60% of all email will not be read inside the inbox!

MIMA - Live Blogging: Opening Session - Lee Rainie

Here I am at the MIMA summit. Took a while to get onto the network, but I'm finally on.

We've heard numbers about how big the organization is today, ~700 members, 660 attendees for today's MIMA summit.

Thanks to Target they've given away a classic iPod and Bose dock, DS Lite and a Sony Handy Cam.

Check out Ward Tongen's Moblog, I'm blogging this.

---

Lee Rainie is on stag now. Asked who's blogging this, and I said I am, blog.brianjkopp.com.

He's discussing another conference where they had an IRC chat on a large screen behind him. I guess someone there called him old. But another blogger said that's how you know he's important and you better pay attention.

Lee has several Hallmarks

72% of Americans use the Internet
93% of Teenage Americans use the Internet

Just under half of Americans have broadband data.

Cell phones and wireless numbers are just as important as broadband. 88% of college use cell phones while only 55% own laptops.

Number 4 deals with how ordinary citizens can become famous just using the Internet. 55% of Teenagers have a social networking account and claim their social network site is the Internet and only venture off their network if they need to email an "old" person.

He's telling a story about how a laptop thief got caught because on an integrated webcam captured images of the person and sent the photos to Flickr. The laptop owner setup their computer to capture an image every time it booted up and had those images sent to Flickr. The police caught the theif in a few days after his image was uploaded to Flickr.

Lots of statistics, not sure what the point is of telling us all these, yet. It's a young person's game. Taking questions now.

Lee's discussing the 10 user groups from their research. Mark Powell, Ward Tongen and myself are Omnivores. Only 8% population. I guess my iconic person is Al Gore. Not sure I agree with that. I would have said Jason Fried, especially since he's in attendance today.

Mark's wife and my wife are in the next group, Connectors, users of email and social networking.

The other groups are:

• Lackluster Veterans
• Productivity Enhancers
• Mobile Centrics
• Connected but Hassled
• Inexperienced Experimenters - My Parents - Marge Simpson Googling Herself
• Light but Satisfied
• Indifferents
• Off the Network

Visit their site: http://www.pewinternet.org/quiz/quiz.asp - to learn what type of information technology user you are.

Sort of dozed off near the end. The information was good at the end, but seemed to rushed, especially after hearing all of the data they've collected.

Seems to me we're suppose to use their data to alter your marketing messages. Thinking about Medtornic's patient population, according to their data, not many of our patients are going to be using the Internet and when they are, they'll only be using what their familiar with. Lee mentioned Googling their medical condition, but most older individuals won't believe what they read their after they have listened to their local newscast describing spam, scams, and spoofs.