MIMA - Live Blogging: Evolving your SEO Efforts - Lance Loveday

Our friend Kate from Team Vantage takes the stage, introduces Lance Loveday.

Lance has 7 month old twins. I have twins too, they'll be 2 at the end of this month.

Lance is very impressed with the event and jokes about his CA peeps saying have fun presenting to the two people in MN. He's from Closed Loop Marketing.

Lance has a new book coming out and jokes about the book finishing event his wife is holding.

Either get in front of more people or improve your effectiveness. Philosophy!

Comparing search engine results pages. Lance is impressed with Ask and claims they may be the leader in search result page design.

"All content should be created with findability in mind".

Getting listed in the organic search results makes up for 70% of web traffic and "is freakin' huge". If your not on the first page, 62% will miss your site.

SEO is Keyword Research, On-Site Optimization, and Off-Site Optimization (Link Popularity).

For web 2.0 - maximize online visibility of all content and integrate with social media, blogging, and conversational marketing.

One video per page, embed video in page, add content to page, maintain unique URL. YouTube is the model. Optimze metadata and embed keywords in in file name.

Some of these also go for images.

Blog SEO. Here's a topic I want to hear, duh!

• Incorporate targeted keywords into Title and Meta Tags.
• Make it easy for readers to subscribe to your feeds. Include the RSS feed buttons.
• Claim your Blog in Technorati
• Offer email-based subscriptions
• Notify the blog search engines each time you post (Ping): http://pingomatic.com/

For individual blog posts:

• Optimize the page title for the post, it doesn't have to page the post title
• Use readable URLs
• Use Tags and Categories
• Check out Stephen Spencer

So in the time of this posting, I've claimed my blog on Technorati and sent a ping.

Lance is going over News Posts and Press Releases. And now onto RSS feeds. Add an image feed in your RSS so your logo shows up in the RSS reader, easy way to spread your brand. Only show 20 posts, use unique headlines, add your full post to the RSS, not just the summary so people don't have to cliock through to read the whole story, enable auto discovery, validate your feeds - http://feedvalidator.org.

Questions: Ward Tongen, from Medtronic - Looking for Cheap Medical Devices - How do you way SEO 1.0 to SEO 2.0 to get traffic and conversions?

Answer: 70% - 80% focus on the SEO 1.0 and build a good foundation for SEO 2.0 so when RSS really ramps up, your ready to go.