We've heard numbers about how big the organization is today, ~700 members, 660 attendees for today's MIMA summit.
Thanks to Target they've given away a classic iPod and Bose dock, DS Lite and a Sony Handy Cam.
Check out Ward Tongen's Moblog, I'm blogging this.
Lee Rainie is on stag now. Asked who's blogging this, and I said I am, blog.brianjkopp.com.
He's discussing another conference where they had an IRC chat on a large screen behind him. I guess someone there called him old. But another blogger said that's how you know he's important and you better pay attention.
Lee has several Hallmarks
72% of Americans use the Internet
93% of Teenage Americans use the Internet
Just under half of Americans have broadband data.
Cell phones and wireless numbers are just as important as broadband. 88% of college use cell phones while only 55% own laptops.
Number 4 deals with how ordinary citizens can become famous just using the Internet. 55% of Teenagers have a social networking account and claim their social network site is the Internet and only venture off their network if they need to email an "old" person.
He's telling a story about how a laptop thief got caught because on an integrated webcam captured images of the person and sent the photos to Flickr. The laptop owner setup their computer to capture an image every time it booted up and had those images sent to Flickr. The police caught the theif in a few days after his image was uploaded to Flickr.
Lots of statistics, not sure what the point is of telling us all these, yet. It's a young person's game. Taking questions now.
Lee's discussing the 10 user groups from their research. Mark Powell, Ward Tongen and myself are Omnivores. Only 8% population. I guess my iconic person is Al Gore. Not sure I agree with that. I would have said Jason Fried, especially since he's in attendance today.
Mark's wife and my wife are in the next group, Connectors, users of email and social networking.
The other groups are:
- Lackluster Veterans
- Productivity Enhancers
- Mobile Centrics
- Connected but Hassled
- Inexperienced Experimenters - My Parents - Marge Simpson Googling Herself
- Light but Satisfied
- Indifferents
- Off the Network
Visit their site: http://www.pewinternet.org/quiz/quiz.asp - to learn what type of information technology user you are.
Sort of dozed off near the end. The information was good at the end, but seemed to rushed, especially after hearing all of the data they've collected.
Seems to me we're suppose to use their data to alter your marketing messages. Thinking about Medtornic's patient population, according to their data, not many of our patients are going to be using the Internet and when they are, they'll only be using what their familiar with. Lee mentioned Googling their medical condition, but most older individuals won't believe what they read their after they have listened to their local newscast describing spam, scams, and spoofs.
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