A few words from our sponsor EatonGolden.
Jeanniey takes the stage, founder of Email Experience Council.
Email - The Digital Dialogue Powerhouse.
Email role in 2.0 is to invite and engage people to take action. One element ties all 2.0 and 3.0 experiences to the user, their email. Email will be a digital repository, or profile which can be used for marketing.
Email is part our lives 50 million people have checked their email 5 times already today. 23 Trillion emails will be sent this year. Not including mobile messaging. Email is the backbone of online dialogue.
Showing video of Cube News from Youtube: Cube News 1: Email Call - Funny Stuff.
Showing BeRelevant! Blog. I already subscribe to this. Cool to see - originates from Belgium.
Next video is Bush "I don't email" from Youtube. Saying he doesn't use email because he would be accountable for what is said. Jeanniey says that's the old way of thinking that we should be engaging with our customers and use email to drive dialogue.
Next video is [One Bank] Bank of America - One (U2 Cover).
These all dealt with how people are using email, their sending links, videos, etc. to their friends, co-workers, and family, telling them "You've got to see this!"
For every $1 per email on your opt-in file, you'll get $4 back. Email as an integrated part of a campaign is far more successful then just sending an email newsletter. Opt-in email address spend an average of $100 more than non-opt-ins.
Email is a dialogue and can be really cool when integrated with other channels. It also allows you to start a new dialogue with other people (forward to a friend).
Inserting dynamic content and images in the email sent to them based on their search key words increases the emails effectiveness by 600%! That's a new idea I haven't heard about. Using their Key words to dynamically change the email content. I've only heard and seen the web site content to be changed.
Use your web analytics for email success rate in addition to using the email open, click through rates.
Email is being used as a dialogue for social networks, facebook, linkedin, etc.
80% of all Hotmail readers plan for the weekend Wednesday after 6pm, new topic begins Sat. after noon. Behavior Targeting. This type of data is available from the other big email houses.
Add view on a mobile device at the top of your email in addition to read this on the web. Track your mobile users.
- Say goodbye to your design best practices for how your email looks inside the inbox.
- Meet the IT guys outside and "duke" it out! - Add an opt-in option on EVERY web property.
- Bribe your media planners/buyers to include an opt-in on all forms of media.
- Get a stiff drink - erase your pre-disposition to email as a direct marketing or relationship driving vehicle.
Jeanniey Predicts by 2009, 60% of all email will not be read inside the inbox!
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